# Blog topic best practices

**URL:** <https://community.hubspot.com/t/blog-topic-best-practices/800>\
**Category:** Tips, Tricks & Best Practices\
**Tags:** content\
**Created:** [January 22, 2017, 9:59pm UTC](https://community.hubspot.com/t/blog-topic-best-practices/800 "2017-01-22T21:59:07Z")\
**Posts on this page:** 1\
**Showing post:** 7

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**Author:** ![Phil\_Vallender](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/phil_vallender/32/48924_2.png) [@Phil\_Vallender](https://community.hubspot.com/u/Phil_Vallender)\
**Post date:** [April 30, 2017, 8:59pm UTC](https://community.hubspot.com/t/blog-topic-best-practices/800/7 "2017-04-30T20:59:22Z")

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Hey [@Jess\_171](https://community.hubspot.com/t5/user/viewprofilepage/user-id/7360)

I don’t tend to worry about complex topic structures as I find that most visitors don’t use them to discover content. I suppose this is because topics don’t answer a specific question, whereas a Google search will.

Case studies are a different matter and do benefit from being filterable, by vertical for instance, but a single layer of topics is normally sufficient for this.

Monitoring what your visitors do is a great idea. I suggest using Hotjar heatmaps/recordings as well as Google Analytics and Page Performance in HubSpot.

Good luck 🙂

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