Blog topic best practices

Hey @Jess_171

I don’t tend to worry about complex topic structures as I find that most visitors don’t use them to discover content. I suppose this is because topics don’t answer a specific question, whereas a Google search will.

Case studies are a different matter and do benefit from being filterable, by vertical for instance, but a single layer of topics is normally sufficient for this.

Monitoring what your visitors do is a great idea. I suggest using Hotjar heatmaps/recordings as well as Google Analytics and Page Performance in HubSpot.

Good luck :slightly_smiling_face: