Hey Phil!
Thanks for asking!
My biggest concern is my readers not finding what they want fast enough by not having enough topics categorized. The problem with our old blog was that readers had to go from page to page to page (annoying for them I can imagine), unless they clicked on a tag that they saw and liked. Technically we had pages as well, but it was limited - for example - in case studies, there was no way for someone to find a case study vertical fast if they were looking for a specific one.
That would be something that I wish Hubspot could do. We were able however to create a topics page, like the Hubspot blog has, so I’m hoping that will definitely help. I’m going to start monitoring. Nesting topics and giving heirarchy seems like it would also provide us more detialed information on what they were looking for, but perhaps I’ll be able to see this with the info from cookies. We are still new to Hubspot after all!
Jess