Best way to track customer teams/groups within companies?

We use Sales Hub Professional and Marketing Hub with contacts, companies, deals, and segments. We’re trying to track another layer: small teams within our customers’ companies.

These are teams of external contacts, not our internal HubSpot users.

A company might have several named teams, each with roughly 5 to 12 people. Everyone on a team works for the same company, but they might be spread out across different offices. Each person generally belongs to just one team.

For example, a company might have a team of 10 people across 3 offices. 2 of them are customers of ours, and the other 8 are potential customers. I identify each contact based on their life cycle stage, and we’d like to be able to

  • open up a company and see its teams
  • which team members are on them
  • identify the teams where we have a couple of customers and room to expand within the team
  • find opportunities for introductions and referrals through the existing customers

A visual relationship map would be helpful, but I just want a way to categorize, sort, and track all of the teams within a company.

What’s the best way to structure this with our current professional subscriptions?

Thank you very much for your advice and insights. I’ve been struggling with this and want to get it right!

Hi @iangillespie,

It sounds like the closest match to your requirements are the new buying groups which are currently in beta :slight_smile: Review stakeholders with buying groups

Best regards

his is very helpful, thank you!! That was what I was looking for.

@DanielCurrin @Dan1

I am loving the buying groups, but am curious: Can I filter the view by child company or a “team”?

We work with small teams within large companies (sell individual software seats).

When I make a buying group, it shows up for everyone at the parent company. Some of these parents have 5,000 contacts.

Ideally, the buying group only displays (or is at least at the top of the list) for people within the actual buying group.

Thanks for your help earlier and work to get this feature shipped out!

Hi @iangillespie ,

Thanks for the message, really pleased to hear your enjoying the Buying Groups feature. Thank you @karstenkoehler for answering the first question and making Ian aware of the functionality.

We have a brand new Private BETA (which you can join here) , which works with Breeze to help with the initial assemble and pulling in the most relevant contacts based on activity and previous deal patterns. So very helpful when you have many contacts in a parent company and you want to see the most relevant to you. It’s super powerful :flexed_biceps: . Short demo here:

Buying Groups :handshake: Breeze Private BETA - Watch Video

Hopefully you join, we would love to jump on a call to see what you think and get your feedback.

Kind regards,

Dan Currin

Senior Product Manager Strategy
HubSpot - Buying Groups