Best way to systemise the conversational inbox

Hi HubSpot Community!

I wanted to share a scenario I’m currently working on and get your thoughts. We have an AML hotline inbox that’s technically connected to HubSpot, but the team still relies on Outlook folders and a rota system for managing queries. This leads to some inefficiencies and missed opportunities for training and quality control.

My current thinking is to encourage the team to start using the HubSpot Conversations Inbox for these queries. We’ll begin with tagging and categorizing inquiries to build a searchable knowledge base and eventually create a tiered service system based on query complexity and frequency. Hoping to introduce service hub as I feel this will be the best solution.

I’d love to hear if anyone has tackled something similar or has tips on driving team adoption of HubSpot for this type of workflow. Thanks in advance for your insights!

Hi @JOnwah ,

Moving your AML hotline to HubSpot’s Conversations Inbox is a smart move for better efficiency and tracking.

Here are some tips to systemize it:

  • Tags & Custom Properties: Categorize queries to build insights and a searchable knowledge base.
    A guide to the conversations inbox
  • Routing Rules: Set up routing rules to auto-assign conversations based on team availability or type of query, much easier than relying on a manual rotation.
    Set up routing rules in the conversations inbox
  • Templates & Snippets: Standardize responses to save time and ensure consistency.
    Create and use snippets
  • Conversation Reporting: Monitor trends, response times, and spot training needs.

You’re setting up a strong foundation, Service Hub will take it even further when you’re ready!

Thanks @ArisudanTiwari these are some good recommendations. Would you say it’ll be a good foundation before investing in Service Hub?