Hello,
I want to be able to send a purchase conversion event to my Google Analytics 4 property, but I don’t know, what the best approach is.
My goal is to send a purchase event with dynamic data if someone makes a purchase on the Stripe checkout page.
My Current setup is that after the purchase I redirect the user to a “thank-you” page with URL parameters, and from there I send the purchase event with GTM.
However, I would like to discover a better approach because, for example, I don’t want to manually write URL parameters for each payment link. I also saw that HubSpot provides a solution, but it didn’t work for me.
Thanks in advance,
Dmitri