To embed TikTok videos properly on a website, it’s important to use TikTok’s official embed code, not just the video URL. Many third-party apps may not natively support TikTok’s embedding structure, especially if they expect a direct video file or a different type of URL.
@ATT which HubSpot tool are you referring to? If you’re using templates from the marketplace, which ones? Can you share the exact embed code you used and asset you embedded it in?
Hi @ATT,
It’s a common issue to have trouble embedding TikTok videos using generic video widgets, as TikTok’s embed format differs slightly from YouTube or Vimeo. Standard video players often fail to handle the specific code and scripts required by TikTok.
The most reliable way to embed TikTok videos is to use a specialized tool designed specifically for this purpose. These tools handle all the complex code for you, ensuring your videos display perfectly every time.
Based on your needs, I recommend using a dedicated social media aggregator app.
Top Recommendation: Use a Social Media Aggregator App
This is the most robust and professional method. You use a third-party app to create a beautiful, customized TikTok feed, and then you paste a single line of code into your website. This works on any website platform (WordPress, Shopify, Squarespace, HTML, etc.).
Which Method Should You Use?
For an automatically updating gallery of multiple videos: Use a dedicated app like Tagembed. This is the most professional and hassle-free solution.
For embedding just one or two specific videos: Use the manual embed code directly from the TikTok website and paste it into an HTML block.
Given that you’ve already had trouble with generic widgets, I highly recommend starting with the manual embed method for a single video to see how it works. If you find you need a full gallery, then an app like Tagembed will be the perfect next step.
Would you like a more detailed walkthrough on how to use Tagembed to create a TikTok feed? I can also help you find the “Custom HTML” widget in popular website builders like Elementor or Squarespace.
We could also explore how to create a feed based on a specific TikTok hashtag, rather than just your own profile.
If you’re on Shopify I would recommend using Moast to embed TikTok videos on your site. It’s a free app and can make your TikTok videos shoppable to boost time on site and increase conversion rates.
TikTok embeds usually fail when the module doesn’t load TikTok’s script. The easiest fix is to use TikTok’s official Embed code and paste it into a Custom HTML or Rich Text module. That works in most HubSpot themes.
If you want an app or module, look for one that supports raw iframe embeds. You can also add this script manually if your theme allows it: