Best Practices for Moving Lifecyles Backwards

Thanks for your insights. I’ve added your additional suggestions to my workflow. So let me throw out another related scenario:

A rep moves a deal to Closed Lost because the lead went dark,. This changes Lifecycle to Opportunity and starts a drip email campaign.

A few weeks later, the lead gets in touch with the rep and buys. So the rep moves the deal to Close Won.

I’ve set up an elaborate workflow to undo everything that Close Lost kicked off. Is that how you’d handle that?