Best practices for lifecycle marketing approach (B2B existing customers)

Hi Frank,

thanks a lot for your feedback! It’s good to see how this is done at your company! It’s a loittle difficult to apply this to our (or usual) lifecycle stages. We have

- onboarding

- product usage

- upselling (buy more features)

- heavy user / retention

and I’m not sure how your model is applicable to this, because lifecyclle stages are following one after the other .

Maybe there are some other best practices.

Thanks a lot!

Best,

Maria