Hi all 
Since we cant use buyer intent data easily for reportings yet, I wanted to ask if some of you have some smart workarounds on how to use buyer intent data to share it easily with your sales/ cs teams (best case in a dashboard or reporting)?
Hidden in the marketing hub it makes no sense to me tbh
Hey @LFrankl 
and welcome, it’s a pleasure to have you here!
Great question, thanks for asking the HubSpot Community!
- What specific buyer intent data fields or signals are you trying to surface in reports or dashboards?
For new feature suggestions, I’d recommend first to search and check if this idea is already present on our Ideas Forum here. If you find a similar idea, give it an upvote and share your unique use case in the comments.
If the idea doesn’t exist already, please consider posting and creating a new Idea on our Ideas Forum here.
Now, let’s consult our Top Experts: Hi @karstenkoehler, @Josh and @Gaurav_Aggarwal can you think of a workaround to help @LFrankl, please?
Thanks so much and have a wonderful day!
Bérangère
HI:)
I want to see ,how many visits my TAM had on specific pages (showing intent), and how many visits my website had from a specific segment list: In the buyer intent feature we use views based on the defined TAM and some other views based on a segment (our key account list).
For a start, this would already help me
Hi @LFrankl and thanks for getting back to us!
I’d love to put you in touch with our Top Experts: Hi @Levi, @TomM2 and @PremKannan do you have best practices or workarounds to share with @LFrankl, please?
Thanks so much in advance for your valuable contributions! 
Bérangère
Hi @LFrankl , you’re feeling a very real gap, and you’re not missing a hidden report. Buyer intent today is powerful, but awkwardly siloed.
Right now, HubSpot treats buyer intent as an insight layer, not a first-class reporting dataset. That’s why you can see TAM or target account activity in the Buyer Intent UI, but you can’t easily drop it into dashboards or combine it with standard web analytics.
The most common workaround I see working well is to materialize intent into properties. For example, create company-level properties like “Buyer intent – pricing page viewed (last 30 days)” or “Buyer intent score.” Then use workflows to update those properties when intent thresholds are met. Once intent lives on the company record, it becomes reportable, filterable, and shareable with Sales and CS like any other firmographic signal (Create workflows).
For your specific use case, TAM and key account traffic, another pattern is list-first reporting. Build company lists that mirror your Buyer Intent segments (TAM, key accounts), then use page view–based workflows or list membership as a proxy. You still won’t get raw anonymous visit counts per company, but you can answer questions like “Which TAM accounts showed intent on page X this week?” in dashboards.
If you want pure visit counts by segment, HubSpot just doesn’t expose that yet. Buyer intent aggregates activity at a signal level, not as explorable event data. Most teams accept this limitation and focus on directional intent indicators for Sales rather than precise traffic metrics.
You’re right to push on this. Until HubSpot promotes buyer intent into the reporting layer, the property + workflow approach is the most practical way to make it visible and actionable outside Marketing.
Hi Ruben!
Thank you for your detailed response and input.
Based on your suggestions, I’ve created an static segment of all the visitors to the demo page in the last 30 days (only target accounts). They get added automatically.
Once a company is added to this static segment, a workflow updates a custom field (‘demo page visit in last 30 days’ = yes), which allows us to generate reports.
What I was wondering is whether, after those 30 days, the companies will remain in the segment since it is static. Would you add another workflow saying ‘after 30 days, remove company from segment’?
I hope this makes sense!
Best wishes and a happy New Year!
Laura
Hi, I have a very similar challenge. I need to create a report for website visits from key accounts. As per the above advice:
1. I made a new number property on the Company object
2. Started a new workflow with the trigger ‘Buyer Intent Saved View Event has been completed any number of times anytime’
3. Set the WF action to ‘Increase the property value by 1’.
Is it what you had in mind @RubenBurdin ?
Btw, I have 13 saved views in Buyer Intent. Will the property be updated each time ANY view gets a new Company or anytime any Company falls into any view filters? What about the segment filter on views? Will the workflow respect that and only edit the property for Companies that are in the segment?
Ive tried something similiar, Ive added in the workflow Buyer Intent Saved View Event has been completed any number of times anytime’ another filter with “name of view”, because I had the exact same thought as you.
Unfortunately, the saved view I am intersted in, shows 10 companies, but the workflows doesnt recognize any of them..
But maybe it works with your setup?
Ha, I didn’t notice the ‘view name’ filter, thank you!
I think the WF doesn’t work retroactively and will only get triggered by new events (even though the trigger says ‘anytime’). So we have to wait to see, unfortunately.
Please inform me, once it worked for you !
Fingers crossed for both of us!
Will do and please do the same 
Yes, fingers crossed 
Hi @LFrankl and @AnnaStanuch
Buyer intent saved view–based workflow triggers are not retroactive. Even though the trigger says “anytime,” the workflow will only fire when a new buyer intent event occurs after the workflow is turned on and matches the saved view (including the view name and segment filters). Existing companies already visible in the saved view won’t trigger the workflow
That’s why you’re not seeing the 10 existing companies picked up right away, and why you’ll need to wait for new intent activity to confirm the setup is working.
Your approach is still valid going forward — just keep in mind that buyer intent works as a signal layer, not historical event data. Most teams pair this with property-based workflows (for forward-looking tracking) rather than expecting a backfill.
Thanks both for testing and sharing learnings here !
Best,
Victor
Thank you, Victor! Just one question, if the WF trigger is ‘Buyer Intent Saved View Event has been completed any number of times anytime’, will the WF run for each page view or each website visit?
Hi @AnnaStanuch , great question!
The workflow trigger does not run for each individual page view or website visit. It runs each time a buyer intent event is generated for a company that matches the saved view criteria.
In practice, that means:
Hope this helps clarify how the trigger behaves —Let me know how it goes!
Best,
Victor
Thank you, Victor. It’s very interesting, but I have just checked the Buyer Intent view, and it shows a company with Visitor Intent and 6 visited pages (after the WF was activated for sure). Yet, it didn’t trigger the WF.
@LFrankl did you get any triggers?
@Victor_Becerra I have just noticed now that there is an option to add an automation to a BI view. Does the WF need to be added here for the trigger to work?
Hi Anna yes, two companies entered the workflow, which is the same number as in the saved view.
Right now, I am now thinking about how to work with this information in the future. I want to hand over to sales, which companies from our target account list have been on our demo landingpage in the last 30 days.
When you think like that, normally after 30 days the information should be deleted again.. Maybe a workflow can do this here for me as well (?)
How do you work with it?
Hey there @LFrankl and @AnnaStanuch !
I think it’s time to bring some experts to help us out!
Hey @karstenkoehler @RubenBurdin @danmoyle Happy Thursday! Do you have any useful insights you can share with us? All help would be appreciated. Thanks!
Victor
Sorry @LFrankl I missed your message last week.
Every few days I go to my BI view, which is set to ‘last 30 days’, and I manually copy the number of page visits there to the custom property 'Page visits (BI) last 30 days). Very lame, but we have only 10-15 target companies per month visiting the website, so it doesn’t take that much time. The property is used in a report that also shows tracked visits (from cookied contacts), so I have both sources of data in one place.
