Hi everyone,
How do you manage the relationship between marketing contact status and opt-in? What’s the best practice here? For example, if someone has given consent (opt-in), should I also mark them as a marketing contact, or do you recommend managing these two aspects separately?
Thanks!
Hi @ozgesilla,
This depends mostly if you plan on emailing all of the contacts who are opted in – if you do, then yes, you should set these contacts as marketing contacts, as long as they don’t meet one of these criteria:
- Email hard bounce reason is known
- Invalid email is equal to True
- Email domain is equal to any of of [competitors]
- Email is unknown
If you don’t plan on emailing opted in contacts, then a more sophisticed logic might apply. In that case, please share a bit more context and I can elaborate.
Best regards!