Newish to some of HubSpot’s more advanced features and trying to figure out what the best way to create a singular email might be.
We have 50+ groups of people (based on their employer) who all need to take the same action and need to receive (mostly) the same information. The primary differences are that they will need to click a different link based on their employer and, ideally, we’d like to be able to point them in the direction of their internal contact who interfaces with us too.
Contacts receive the email when they either request it or when they’re new to our database and their employer is one of our partners. Because we may need to update the info going out periodically, I don’t want multiple variants of the email stored that we’ll have to hunt down and maintain.
I explored Smart Content, but that cuts you off at 20 variants. My next thought is to create a new personalization token- maybe create a workflow of sorts that automatically adds the unique employer link to their contact property and then call upon that in the email? I can’t see how that would look “polished” but it would get the job done.
Any thoughts on best practices or hacks to accomplish this?