# Best Practice for Event Management

**URL:** <https://community.hubspot.com/t/best-practice-for-event-management/47111>\
**Category:** Tips, Tricks & Best Practices\
**Tags:** admin, workflows, professional, marketing-email\
**Created:** [November 17, 2021, 3:02pm UTC](https://community.hubspot.com/t/best-practice-for-event-management/47111 "2021-11-17T15:02:19Z")\
**Posts on this page:** 2\
**Page:** 1

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**Author:** ![shaebert](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/shaebert/32/62359_2.png) [@shaebert](https://community.hubspot.com/u/shaebert)\
**Post date:** [November 17, 2021, 3:02pm UTC](https://community.hubspot.com/t/best-practice-for-event-management/47111/1 "2021-11-17T15:02:19Z")

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Hello, we use HubSpot as an event management tool (non-webinars), but it takes a lot of effort to set everything up once we have an event. Is there a best practice/workflow/example of how I can make this process easier? Below are all the items that I have to create every time we do an event:

- Landing Page
- Form for Registration
  - Have to create a calendar appointment and link to it so people who register can save it to their calendar.

- Confirmation Email for Registration
  - Create a workflow for this automation

- Schedule a 24 hour reminder email for the event
- Schedule a Thank you email

It would be nice to be able to create all 3 emails at one time or something to simplify my efforts.

I have used EventBrite in the past, but do not want to use.

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**Author:** ![karstenkoehler](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/karstenkoehler/32/68554_2.png) [@karstenkoehler](https://community.hubspot.com/u/karstenkoehler)\
**Post date:** [November 17, 2021, 3:15pm UTC](https://community.hubspot.com/t/best-practice-for-event-management/47111/2 "2021-11-17T15:15:11Z")

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Hi @shaebert,

HubSpot doesn’t have any event templates that would allow you to create all of these assets with a few clicks. More so, I’d consider it best practice to create the perfect assets once and then clone these assets for subsequent events.

Here’s how I usually go about this:

1. Create thank you page

2. Create landing page and form

3. Create confirmation email for automation and place it in a regular contact-based workflow

4. Test conversion path so far

5. Create a date-centered workflow (centered around the event date) which can include “day before” and/or “one hour before” email reminder (automated email)

6. Create promotional email and a second email to send to contacts who have not interacted with first version

7. Consider additional promotional channels and create tracking URLs for these channels

For the calendar links, this [Add to Calendar tool](https://www.labnol.org/apps/calendar.html) has made my life a lot easier.

But again, all of the above remains a manual process. Cloning and repetition will speed things up however.

Best regards!