Wondering what folks do with their event landing pages once the event is finished? Take it down and set up a redirect?
Thanks much.
Haven’t found any ‘best practices’ around expired event LPs, but here’s a couple things to consider.
- Are there post-event assets that need to be shared (e.g., videos, etc)?
- Will the event be repeated?
If yes to any question above, feel free to 301 redirect to the appropriate follow-up page content - e.g., post-event assets or subsequently scheduled event -- next month’s Meet-Up.
If no to both questions above, feel free to 301 redirect to an suitable replacement - e.g., …
- Blog post about completed event
- Future events listing
Hope that helps.
Best,
Frank
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