Benchmark Email Metrics for Public Relations and Communications Industry

Marketing & Content Hub Email Marketing Tool
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1

Hi everyone,

I would like to know where I can acquire the email data metrics below for Public Relations and Communications Industry for the purpose of benchmarking and reporting:

  • Open Rate
  • Click-through Rate
  • Hard Bounces (if there’s any)
  • Unsubcribes (if there’s any)
  • Spam (if there’s any)

Thanks!

2

Hi @MariaDP,

You can find these here, for example: Email Marketing Benchmarks 2025: Is Your Open Rate on Track - MailerLite

You can find more sources for crossreferencing here: Google search

Best regards!