# B2B MQL to SQL CVR Benchmarks

**URL:** <https://community.hubspot.com/t/b2b-mql-to-sql-cvr-benchmarks/53561>\
**Category:** Reporting & Analytics\
**Tags:** crm, analytics-tools, marketing, best-practices, content, enterprise, sales\
**Created:** [March 21, 2022, 11:27pm UTC](https://community.hubspot.com/t/b2b-mql-to-sql-cvr-benchmarks/53561 "2022-03-21T23:27:35Z")\
**Posts on this page:** 1\
**Showing post:** 3

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**Author:** ![karstenkoehler](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/karstenkoehler/32/68554_2.png) [@karstenkoehler](https://community.hubspot.com/u/karstenkoehler)\
**Post date:** [March 22, 2022, 9:52am UTC](https://community.hubspot.com/t/b2b-mql-to-sql-cvr-benchmarks/53561/3 "2022-03-22T09:52:23Z")

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Hi @KSanders7,

As definitions for lifecycle phases differ, there don’t seem to be a lot of benchmarks for this. Conversion rates also heavily differ between software as a service or ecommerce, for example.

FirstPageSage have collected some benchmarks in this article on [funnel conversion benchmarks](https://firstpagesage.com/seo-blog/b2b-saas-funnel-conversion-benchmarks-fc/), these are all focused on SaaS. Does that help?

Best regards!

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