# B2B MQL to SQL CVR Benchmarks **URL:** \ **Category:** Reporting & Analytics\ **Tags:** crm, analytics-tools, marketing, best-practices, content, enterprise, sales\ **Created:** [March 21, 2022, 11:27pm UTC](https://community.hubspot.com/t/b2b-mql-to-sql-cvr-benchmarks/53561 "2022-03-21T23:27:35Z")\ **Posts on this page:** 1\ **Showing post:** 2
**Author:** ![system](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/system/32/124_2.png) [@system](https://community.hubspot.com/u/system)\ **Post date:** [March 22, 2022, 9:38am UTC](https://community.hubspot.com/t/b2b-mql-to-sql-cvr-benchmarks/53561/2 "2022-03-22T09:38:55Z")
Hi @KSanders7 , If you are looking for Marketing and sales activities then you can try Navigating to Reports \> Analytics tool \> Sales analytics. There you will find multiple reports like meetings schedules, deals created, etc. **Note** : you need to have Sales hub professional/enterprise license in order to have Analytics tool in HubSpot ![webdew_0-1647941899317.png](https://d2qpr2jzcazej7.cloudfront.net/original/3X/9/f/9fef85d5d9b3b29d871f456a22c3e0eb9dcf558e.png) Similarly you can find campaign Analytics, or Traffic Analytics for marketing Activities **Note** : you need to have Marketing hub professional/enterprise license in order to have Analytics tool in HubSpot And If you are looking for conversion rates of you lifecycle stage then you can t Navigating to sales \> Reports \> Report Library \> Search funnel in the search bar \> customize the report - **Contact lifecycle stage funnel with contact totals and conversion rates** ![webdew_1-1647941899380.png](https://d2qpr2jzcazej7.cloudfront.net/original/3X/3/a/3ad612280d9edb91cefb4320484ea2cc53c03330.png) Hope this helps! If we were able to answer your query, kindly help the community by marking it as a solution. Thanks and Regards. --- _[View the full topic](https://community.hubspot.com/t/b2b-mql-to-sql-cvr-benchmarks/53561)._