Hi all,
I joined the group to improve my knowledge of email marketing. I’ve done some B2C marketing for products before, it was important to our strategy. But my new role is a real mix, we’re a not-for-profit enterprise, so we have different services to market, some B2C and some B2B, plus we are a charity so seeking donations. Complicated, I know.
So I want to learn more about how we can utilise email marketing as we currently aren’t!
Hi @RWynn2,
Welcome to the Email Marketing Study Group!
You might want to check out the HubSpot for Nonprofits space in the Community to connect with members from the industry! 
I’ll also add some subject matter experts to this conversation to see if they have any tips
Hi @danmoyle, @NicoleSengers, @Sam62, @DavidDennison, @Ian_Matt - Do you have any email marketing recommendations for @RWynn2?
Thank you!
Cheers,
Kristen
Welcome to the HubSpot Community @RWynn2! Thanks for the tag @kvlschaefer. 
Here are a few resources I’d look at if I were starting from scratch:
I hope that helps. My other advice: Talk to folks doing the work, ask questions, test theories and measure results. You’ve got this.
Hi RWynn2,
I haven’t worked in not-for-profit so my suggestion is to focus on the fundamentals.
Identify your business/charity and marketing goals and how you’ll measure them.
Understand your audience (interviews, surveys and data analysis help). Go beyond demographics and understand what their challenges are and how your content can help.
Once you’ve developed your strategy and plan then start the practical aspects like picking a email marketing platform etc.
Focus on being helpful and explaining how you can ‘work together’ occasionally. Build relationships and review analytics to improve.
There’s a lot more I can say but…
The hubspot email course will help with all of this.
Hope that helps.
Cheers,
Tiffany