In short 
connecting with and retaining our customers was made possible thanks to HubSpot.
AYDA aims to formalize informal work in Colombia by connecting households and businesses with the experts they need. We’ve been in the market for one year, and our challenge for 2022 was to build brand awareness, connect with and retain both customers and professionals on the platform. How did we achieve this with HubSpot?
Every digital channel plays an important role in the ecosystem that supports this services marketplace. HubSpot enabled us to build databases, maintain effective communication through email marketing, create landing pages and forms, analyze data to support decision-making, segment leads, and, during periods when additional communication support was needed to drive results, it was essential for connecting with our customers.
Growing a startup is a significant challenge, and as we enter our second year in 2023, the standards are high. However, with clear tactics in place to achieve our goals, HubSpot will remain a fundamental tool for reaching more people across Colombia.
For now, we invite you to follow us on our social media channels, learn more about AYDA, and witness firsthand the growth of Colombia’s services marketplace.
