# Average reading time for e-mails as contact property

**URL:** <https://community.hubspot.com/t/average-reading-time-for-e-mails-as-contact-property/28506>\
**Category:** HubSpot Ideas\
**Tags:** object\
**Created:** [November 27, 2020, 1:22pm UTC](https://community.hubspot.com/t/average-reading-time-for-e-mails-as-contact-property/28506 "2020-11-27T13:22:12Z")\
**Posts on this page:** 5\
**Page:** 1

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**Author:** ![DSE](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/dse/32/57633_2.png) [@DSE](https://community.hubspot.com/u/DSE)\
**Post date:** [November 27, 2020, 1:22pm UTC](https://community.hubspot.com/t/average-reading-time-for-e-mails-as-contact-property/28506/1 "2020-11-27T13:22:12Z")

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Hello everyone, we adapted our lead nurturing strategy and now send our users longer emails with more content. HubSpot tracks the reading time of the emails according to the email performance board (although not for all email clients). It would be a very useful information to see how long a single contact deals with the emails, as this is an important indicator for his interest in our content. Probably the most useful would be an average value, across all e-mails read by the contact that could be used as an attribute in lead scoring. Excited to hear if others could use this as a contact property as well!

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**Author:** ![ShuiYu](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/shuiyu/32/99949_2.png) [@ShuiYu](https://community.hubspot.com/u/ShuiYu)\
**Post date:** [January 11, 2021, 9:24pm UTC](https://community.hubspot.com/t/average-reading-time-for-e-mails-as-contact-property/28506/2 "2021-01-11T21:24:29Z")

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This is exactly what we are looking for as well! This will provide more detailed information on users’ interest and engagement and help lead scoring/nurturing.

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**Author:** ![Caldunate](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/caldunate/32/62359_2.png) [@Caldunate](https://community.hubspot.com/u/Caldunate)\
**Post date:** [April 27, 2021, 11:17pm UTC](https://community.hubspot.com/t/average-reading-time-for-e-mails-as-contact-property/28506/3 "2021-04-27T23:17:34Z")

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We are looking for the same!!!

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**Author:** ![PCastillo](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/pcastillo/32/99730_2.png) [@PCastillo](https://community.hubspot.com/u/PCastillo)\
**Post date:** [April 28, 2021, 2:47pm UTC](https://community.hubspot.com/t/average-reading-time-for-e-mails-as-contact-property/28506/4 "2021-04-28T14:47:16Z")

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Great idea! we need it

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**Author:** ![RYLeigh](https://avatars.discourse-cdn.com/v4/letter/r/65b543/32.png) [@RYLeigh](https://community.hubspot.com/u/RYLeigh)\
**Post date:** [September 25, 2023, 5:11pm UTC](https://community.hubspot.com/t/average-reading-time-for-e-mails-as-contact-property/28506/5 "2023-09-25T17:11:55Z")

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Excellent idea! Hope to see it adopted in the future.