With GDPR and other compliance regulations becoming increasingly important, it’s essential to have better control over how long customer data is stored. Currently, HubSpot only allows manual deletion of survey responses, which makes compliance management time-consuming and prone to error.
There is a strong need for a way to automate the deletion of survey responses — whether through:
- Workflows (e.g., automatically delete responses after a set number of days or anonymize responses by removing contact/company connection)
- API
- Global or policy-based settings (to define automatic data retention rules across surveys)
Implementing this functionality would help organizations stay compliant, reduce manual effort, and ensure data privacy best practices are consistently followed.