# Attribution Reporting for Custom Properties

**URL:** <https://community.hubspot.com/t/attribution-reporting-for-custom-properties/50181>\
**Category:** HubSpot Ideas\
**Tags:** analytics-tools\
**Created:** [January 21, 2022, 12:34pm UTC](https://community.hubspot.com/t/attribution-reporting-for-custom-properties/50181 "2022-01-21T12:34:42Z")\
**Posts on this page:** 9\
**Page:** 1

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**Author:** ![KimM](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/kimm/32/98942_2.png) [@KimM](https://community.hubspot.com/u/KimM)\
**Post date:** [January 21, 2022, 12:34pm UTC](https://community.hubspot.com/t/attribution-reporting-for-custom-properties/50181/1 "2022-01-21T12:34:42Z")

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Currently, the HubSpot attribution reporting tool doesn’t allow for any custom properties as attribution dimensions. You can only use a selection of Hubspot created properties and UTM parameters.

We would like to be able to create our own custom properties that are updated with workflows and automation to track and attribute things like lead sources for our BD team. There are many use cases where you may want to attribute revenue or interactions based on values that don’t fall within the given parameters for HubSpot reporting.

I would recommend that Hubspot make custom properties available as attribution dimensions to report on within the reporting tool. This seems like a relatively simple feature that would provide a lot of value for sales and marketing teams.

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**Author:** ![KDhanjal](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/kdhanjal/32/102498_2.png) [@KDhanjal](https://community.hubspot.com/u/KDhanjal)\
**Post date:** [April 21, 2022, 4:42pm UTC](https://community.hubspot.com/t/attribution-reporting-for-custom-properties/50181/2 "2022-04-21T16:42:12Z")

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Really surprised that this capability does not already exist.

Please prioritize it.

Thank you.

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**Author:** ![ISyer](https://avatars.discourse-cdn.com/v4/letter/i/3ec8ea/32.png) [@ISyer](https://community.hubspot.com/u/ISyer)\
**Post date:** [June 24, 2022, 10:11am UTC](https://community.hubspot.com/t/attribution-reporting-for-custom-properties/50181/3 "2022-06-24T10:11:20Z")

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Yes, I would have thought this was fundamental.

Thanks

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**Author:** ![ShanePunt](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/shanepunt/32/10257_2.png) [@ShanePunt](https://community.hubspot.com/u/ShanePunt)\
**Post date:** [August 29, 2022, 6:20am UTC](https://community.hubspot.com/t/attribution-reporting-for-custom-properties/50181/4 "2022-08-29T06:20:40Z")

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This is very needed for our ABM campaigns to break deals down by verticle rather than have 10 different pipelines

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**Author:** ![Mvs](https://avatars.discourse-cdn.com/v4/letter/m/58956e/32.png) [@Mvs](https://community.hubspot.com/u/Mvs)\
**Post date:** [September 29, 2022, 1:11pm UTC](https://community.hubspot.com/t/attribution-reporting-for-custom-properties/50181/5 "2022-09-29T13:11:44Z")

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Great idea. I would say not only as attribution dimensions but also as attribution goals.

I would like to run attribution reports on what attributed to custom property X changing (which automatically gets updated via the API).

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**Author:** ![ryanagunn](https://avatars.discourse-cdn.com/v4/letter/r/e495f1/32.png) [@ryanagunn](https://community.hubspot.com/u/ryanagunn)\
**Post date:** [October 27, 2022, 6:31pm UTC](https://community.hubspot.com/t/attribution-reporting-for-custom-properties/50181/6 "2022-10-27T18:31:53Z")

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Yes, please let me give a more helpful answer than “You need Salesforce for that” when I get asked about custom attribution in Hubspot!

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**Author:** ![MaicaI](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/maicai/32/91328_2.png) [@MaicaI](https://community.hubspot.com/u/MaicaI)\
**Post date:** [February 12, 2025, 4:41pm UTC](https://community.hubspot.com/t/attribution-reporting-for-custom-properties/50181/7 "2025-02-12T16:41:55Z")

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Is this really still not available in 2025? This would be so helpful for more specific drill downs for specific target groups or services for example.

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**Author:** ![Diani\_V](https://avatars.discourse-cdn.com/v4/letter/d/439d5e/32.png) [@Diani\_V](https://community.hubspot.com/u/Diani_V)\
**Post date:** [August 30, 2025, 8:21pm UTC](https://community.hubspot.com/t/attribution-reporting-for-custom-properties/50181/8 "2025-08-30T20:21:58Z")

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Hola, considero importante ampliar el alcance de los modelos de atribución, toda vez que varias empresas implementaron bajo una estructura de HubSpot muy anterior y tienen propiedades personalizadas especiales para trazar la conversión de un cliente. Esta conversion no solo está dada por interacciones, sino hace parte del embudo especializado por cada empresa y las UTM´s son diseñadas bajo planes de marketing definidos por medios que no desglosa HubSpot.

Es importante contar con esta funcionalidad lo antes posible, gracias !!!

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**Author:** ![SSolaresChen](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/ssolareschen/32/200602_2.png) [@SSolaresChen](https://community.hubspot.com/u/SSolaresChen)\
**Post date:** [April 14, 2026, 12:21am UTC](https://community.hubspot.com/t/attribution-reporting-for-custom-properties/50181/9 "2026-04-14T00:21:06Z")

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I also need to be able to add custom dimensions in my attribution reports to report by segment/industry, or any deal or company property basically. Can we know if this is in the queue?
