# Attribution Question

**URL:** <https://community.hubspot.com/t/attribution-question/96042>\
**Category:** Lead Capture Tools\
**Tags:** marketing\
**Created:** [December 13, 2023, 9:14pm UTC](https://community.hubspot.com/t/attribution-question/96042 "2023-12-13T21:14:25Z")\
**Posts on this page:** 2\
**Page:** 1

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**Author:** ![Marisa12](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/marisa12/32/68510_2.png) [@Marisa12](https://community.hubspot.com/u/Marisa12)\
**Post date:** [December 13, 2023, 9:14pm UTC](https://community.hubspot.com/t/attribution-question/96042/1 "2023-12-13T21:14:25Z")

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How are you tracking marketing lead source attribution? Is it with a HubSpot report in addition to any other ways? If so, can you please share? Having difficulty identifying leads from AdWords and some other campaigns.

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**Author:** ![karstenkoehler](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/karstenkoehler/32/68554_2.png) [@karstenkoehler](https://community.hubspot.com/u/karstenkoehler)\
**Post date:** [December 14, 2023, 5:31am UTC](https://community.hubspot.com/t/attribution-question/96042/2 "2023-12-14T05:31:33Z")

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Hi @Marisa12,

The main way to identify contacts who came from AdWords would be via the source properties: [Understand Original and Latest traffic source properties](https://knowledge.hubspot.com/contacts/understand-source-properties)

For AdWords, you should find the campaign name retrieved from the URL’s [_utm\_campaign_ parameter](https://knowledge.hubspot.com/reports/understand-hubspots-traffic-sources-in-the-traffic-analytics-tool#definitions-and-drill-down-data-of-each-source:~:text=To%20view%20the%20paid%20search%20campaigns%20specifically%2C%20click%20the%20Paid%20search%20source%20in%20the%20Sources%20table.%20This%20is%20derived%20from%20the%20%22utm_campaign%22%20parameter%20in%20the%20URL.) in the field “Original source drill-down 1” and “Latest source drill-down 1”. Drill-down 2 would containt the search term (if available).

By filtering for contacts where “Latest source drill-down 1” has ever been [campaign name], you should be able to find all contacts who submitted a form after engaging with a Google ad.

Additionally, you can connect your Google Ads account with HubSpot: [Connect your Google Ads account to HubSpot](https://knowledge.hubspot.com/ads/connect-your-google-ads-account-to-hubspot)

Once connected, you’ll have the option in contact-lists (_Menu_ \> _Contacts_ \> _Lists_) to filter for ad interactions:

 ![karstenkoehler_0-1702531880440.png](https://d2qpr2jzcazej7.cloudfront.net/original/3X/4/2/4269c33ec4cef39e72adadc156f7561fbb75e035.png)

Best regards!