Attaching Offline contacts to a campaign

Yes, I would be interested in learning more Alivia. You can email me at mark.franken@foghorn.io.

Thanks!

The only thing we have done as a workaround is to create a custom landing page (e.g. for LinkedIn contacts, tradeshows, etc.) and then manually add contacts to this landing page (we had to remove the blocking of our internal IP so we could do this). It’s worked ok but it’s not preferred.

That is a thought. I wouldn’t want to input all data this way, but I assume you could do a list upload and then just manually fill out a form using only the e-mail address in order to attribute them to a campaign. That can still be a lot of work for larger lists. Thanks for sharing this.

I agree. It works well for smaller lists.

One other solution, although not ideal, is to send imported contacts through a workflow. It doesn’t matter what the workflow does. If the workflow is associated to a campaign, you can get contacts associated. The problem is they come in as an influenced contact vs. new contact (first touch.)

This seems like such a no-brainer. I’m tired of running into instances where we can’t associate certain activities with a campaign and therefore the campaign report in HubSpot is always an incomplete picture. With all HubSpot’s talk about multi-channel, integrated campaigns, lacking this ability seems like such a bad miss. Let’s fix this!

This is hugely inconvenient in regards to the attribution of what marketing activity, other than digital, is generating leads. I would like to see Hubspot focus on this ASAP. Marketing isn’t just inbound but the entire Marketing mix which includes plenty of offline activity (events, etc). Thanks for focusing on this Hubspot!

Hi. This is essential! We attend many tradeshow and must be able to associate our leads lists from events with the relevant campaign in Hubspot!

Thanks

We need asap.

We have many events not online, and need to attach those leads to our online campaigns.

I’ve been using Hubspot for 4 years now at various companies, all of which generate a high proportion of their leads from offline sources. I’m amazed Hubspot haven’t resolved this yet

Alivia - I would LOVE your workaround. my email is kbjornaas@reachforce.com

I feel like this should be a no brainer and fairly easy to execute by being able to associate a list to a campaign similar to that of anyother asset (LP, Form, blog etc). Might need to add a new list type.

Offline or engagement not supported or tracked by HubSpot is essential to measuring influence.

Q: Attaching Offline contacts to a campaign? (as an ‘Influenced Contact’)

Short A: Send a ‘thank you’ or ‘nice to meet you’ email to the imported list of offline contacts via a workflow (important) and attach the workflow to a campaign.

Longer A:

When sent via a workflow attached to a campaign, email opens by contacts on the imported list of offline contacts causes each contact to be counted by that campaign as an ‘Influenced Contact’ (not a ‘New Contact’), and yields trackable data on multiple levels.

-1- At the campaign level

-2- At the workflow level

-3- At the email level

-4- At the utm_campaign parameter level (if used)

e.g., The utm_campaign parameter for this campaign is: examples-hubSpot-community-forum.

Having a contact appear in a campaign (and on attribution reporting) as an ‘Influenced Contact’ may be helpful. However, it’s not a solution to associate a contact with a HubSpot campaign as a ‘New Contact’.

+1 for this idea. We need this for trade shows, workshops, webinars and more.

Frank, that is a roundabout way to get them in a campaign, but it really doesn’t solve the issue. Most of these contacts are likely new to the system and you want this offline activity to show as their first touch conversion and first converting campaign. Adding them to another workflow or activity that’s associated to the campaign can’t fix it. Their original source detail will always be wrong.

+1 - this would be ideal.

HubSpot, please add this. It would be a very valuable feature.

Yes - we need this capability!

We need this, please. There are just so many times we have to add “offline” contacts to Campaigns… I can’t track the ROI of certain campaigns at the moment.

Can we have this please?

Why is this not a thing yet!? We need this asap.