Having a Contact be associated to multiple Companies is an absolute need for B2B account based purchasing. In Healthcare specifically a Physician of Executive may be associated to multiple companies. A Physician is often the decision maker in their practice and an influencer in one or multiple Hospitals or Universities. They may also be associated to medical research labs or medical foundation budgets.
A contact should be able to be at the very least seen as associated to each cxompany where they have influence.
For B2B and Account Based the lifecycle stage is more tied to the Company not the Contact. The buying role can vary for the same contact across the companies they are associated to.
Ideally for us Lifecycle Stage would be tied to the Company not the contact.
Buying role would be tied to the contact but could be different at different assoicated companies.