This is something that seems like a no-brainer to add. It gives the ability to link conversations to existing tickets and vice versa. This needs to be added to the software so that we can ensure that our data is clean, that customers are getting their converstations addressed in a timely manner, and that we’re not duplicating data and/or duplicating work (AKA stepping all over each other in the service software). Our complany absolutely LOVES HubSpot, but (as unfortunate as it is) the SERVICE HUB seems to be the afterthought of HubSpot as the money lies in supporting sales and marketing tools. It’s quite a shame. In fact, I worked previously for a comapny that was considering leaving HubSpot for another CRM just becuase the service features weren’t quite up to par with others in the industry.