# Associate Deal to a Custom Object

**URL:** <https://community.hubspot.com/t/associate-deal-to-a-custom-object/77740>\
**Category:** Sales Hub Tools\
**Tags:** enterprise\
**Created:** [March 22, 2023, 2:18pm UTC](https://community.hubspot.com/t/associate-deal-to-a-custom-object/77740 "2023-03-22T14:18:44Z")\
**Posts on this page:** 2\
**Page:** 1

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**Author:** ![atifm](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/atifm/32/104913_2.png) [@atifm](https://community.hubspot.com/u/atifm)\
**Post date:** [March 22, 2023, 2:18pm UTC](https://community.hubspot.com/t/associate-deal-to-a-custom-object/77740/1 "2023-03-22T14:18:44Z")

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Hi -

We have a custom object that we associate companies to. We’re trying to associate new deals created for those companies to that custom object as well.

But unable to figure out in workflows. Any suggestions?

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**Author:** ![kvlschaefer](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/kvlschaefer/32/71076_2.png) [@kvlschaefer](https://community.hubspot.com/u/kvlschaefer)\
**Post date:** [March 23, 2023, 8:17am UTC](https://community.hubspot.com/t/associate-deal-to-a-custom-object/77740/2 "2023-03-23T08:17:48Z")

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Hi @atifm,

Thanks for reaching out to the Community!

It is currently not possible to automatically associate deal and custom object records with a native feature in HubSpot. However, it is possible to do this via API. 🙂

I wanted to share a related thread from our [Developer’s Forum](https://community.hubspot.com/t5/HubSpot-Developers/ct-p/developers), in addition to a developer doc as this would solution would require working with a developer:

- [Associate a Standard and Custom Object post](https://community.hubspot.com/t5/APIs-Integrations/Associate-a-Standard-and-Custom-Object/m-p/479312)
- [Associate records via API](https://developers.hubspot.com/docs/api/crm/associations/v4?_ga=2.194418280.493690659.1675779478-855676645.1675779478) developer docs

I also wanted to refer you to these related product suggestions in our Ideas Forum. I would recommend upvoting them and explaining why having a native automation feature would be useful:

- [Ability to associate deal with custom objects in the “Create deal” form](https://community.hubspot.com/t5/HubSpot-Ideas/Ability-to-associate-deal-with-custom-objects-in-the-quot-Create/idi-p/573982)
- [Associate custom object to other objects via workflows](https://community.hubspot.com/t5/HubSpot-Ideas/Associate-custom-object-to-other-objects-via-workflows/idi-p/531345)

I hope this helps clarify!

Best,

Kristen