Assistance Needed for Setting Up Data Layer for User Personal Data Tag on HubSpot Forms

Hello HubSpot Community,

I hope this message finds you well! I’m currently working on setting up a data layer tag to enable our User Personal Data tag to fire and capture email address data from our forms. I would appreciate any guidance or best practices you could share regarding this process. The goal is to enable enhanced conversions for our google ads.

Action(s) Required:

  1. Set up the data layer to ensure the UPD tag captures the necessary email address data.
  2. Collaborate with HubSpot on the data layer code for the form to ensure everything integrates smoothly.

If anyone has experience with this or can point me in the right direction, I would be very grateful!

Thank you in advance for your help!

Best,

Cole

Hi, @Cole_Edwards :waving_hand: Welcome to our community! Thank you for your question. I’d like to invite some of our community champions to the conversation who have GTM experience — @Jnix284 @jonchim @SteveHTM @evaldas do you any thoughts here?

Thank you for taking a look! — Jaycee

Hi @Cole_Edwards,

I would recommend checking out this community thread that discussed pushing HubSpot form submission data to the dataLayer, it has some good examples: https://community.hubspot.com/t5/APIs-Integrations/Google-Tag-Manager-Push-Form-Data-to-dataLayer/m-p/526052

If this is not what you were looking for, let us know.

Hope this helps!