@TomMonaghan, @pweston3 can you give a high level breakdown of when to use Sales HUB CRM email tools and when to use Marketing Hub email tools? I’m struggeling to explain to my teams the difference in use case, target audience and strategy - I also don’t want my teams misusing the tools and compromising sending scores.
…on that note, how do sending scores work at HubSpot?
Hi @Anonymous,
Sales Hub email tools, like Sequences and Templates, are optimized for making sales rep processes more efficient. Here are some examples:
In any case, Sales Hub email makes your life easier because you can save and automate templates of follow-up emails for a variety of these sales scenarios, and customize them on a 1-to-1 basis if you’d like.
Marketing Hub email tools are best suited for targeted campaigns at scale. This is the tool you want to use to reach a larger (yet well-segmented) audience. Here are some examples:
In Marketing Hub Starter, you can to segment and send to lists of contacts, look professional with an easy-to-use editor, and measure success with robust post-send reporting. With Marketing Pro & Enterprise, you can also send automated workflows, blog notifications, A/B tests, and more.
In both Sales and Marketing Hub email, make sure you’ve got permission to email contacts and that they expect to hear from you!
Here are some tips to keep your contact lists clean and get your email delivered: https://knowledge.hubspot.com/articles/kcs_article/email/how-to-clean-up-your-contact-lists-to-improve-deliverability
I tend to measure success of an email campaign based on email engagement via clickthrough rate.
There are 3 metrics that I look at for each send:
1. Clickthrough rate: shows how much the content we are sending is resonating with our audience
2. Unsubscribe rates: how much the content is not resonating with our audience
3. Influenced monthly recurring revenue 90 days after send. We measure this by looking at clickthroughs and then deals closed within that 90 days after recipients open and click the email.
“what’s your biggest piece of advice for EMEA marketers who are impacted by GDPR?”
So first off: TINAL - Tom Is Not A Lawyer.
So the short answer is, do the right thing. GDPR is Inbound, with a host of very specific requirements added in. Review those and how they impact your business. Engage a lawyer. Only you and they can know the impact and requirements on your business.
Ok, now that that’s out of the way. My biggest piece of advice is to focus on being transparent with your contacts. Did you give them notice? Were you super clear on how you’re establishing the legal basis for storing their data and communicating with them? Finally, if you don’t know the answers to these questions, you can be sure your contacts won’t know either and I’d guess that’s not a discussion anyone wants to have with a regulator.
-Tom
How can I track the actions of contacts whose email addresses have been uploaded since they show as an offline source?
Hey @tammydonelson,
If you are looking to specifically track contacts that have the original source of ‘offline sources’ you can use that criteria to create a list and then drill down based off actions you are interested in.
If you are looking to dig into something else please let me know.
Courtney Sembler
Inbound Professor
Hi @hubspot,
Great question! I recommend your marketing interns start with the Inbound Certification and (especially!) Inbound Marketing Certification. These will provide the most context on the state of inbound marketing. The latter will also start to touch on the implementing inbound strategies.
Depending on the interns’ exact roles, we do also have certifications that cover Content Marketing, Email Marketing, and Social Media Marketing that could help with more specific strategy/application needs.
Tracks are a little less time intensive and targeted (in terms of subject matter). We have a business writing track with author Daniel Pink (see here) that may be useful. The Building Sustainable Traffic for Business Growth track, taught by Matt Howell-Barby, also breaks SEO down in an incredibly accessible way.
Any and all content can also be taken as bite sized lesson (usually 30 minutes or less). So if time is a worry, I recommend having your interns look at the Lesson tab first to make sure they are getting the information they need — fast.
Best,
Jorie
what features are available with Marketing Hub Starter?
Here’s a list of the major features that come with Marketing Hub Starter: Marketing Software Pricing | HubSpot
This page also has more context and information: HubSpot Starter Customer Platform for Startups & Small Businesses
Does this package include automation tools?
Marketing Hub Starter includes simple automated emails that can be triggered by Lead Flow submissions. Fully-featured automated Workflows are included in Marketing Hub Professional.
I recently passed my new inbound marketing exam with a 47/50 and that was on the 24th. I still havent recieved my certificate.
Hello @MeganNevins,
If you provide me with your email address I am happy to take a look at your Certification.
In addition, you can see if your badge was delivered by following the below instructions:
If you are unable to see if there please let me know and provide your email address so I can take a deep look. You can also email me (csembler@hubspot.com).
Thanks,
Courtney Sembler
Inbound Professor
Is there an option to send follow up email when form is submitted (not Lead flow but a form?) in Marketing starter?
And how Email templates are accessed in Starter? Do we have an access for Design Tools? Or Starter package allows only using predefined templates?
