“what’s your biggest piece of advice for EMEA marketers who are impacted by GDPR?”
So first off: TINAL - Tom Is Not A Lawyer.
So the short answer is, do the right thing. GDPR is Inbound, with a host of very specific requirements added in. Review those and how they impact your business. Engage a lawyer. Only you and they can know the impact and requirements on your business.
Ok, now that that’s out of the way. My biggest piece of advice is to focus on being transparent with your contacts. Did you give them notice? Were you super clear on how you’re establishing the legal basis for storing their data and communicating with them? Finally, if you don’t know the answers to these questions, you can be sure your contacts won’t know either and I’d guess that’s not a discussion anyone wants to have with a regulator.
-Tom