Last week HubSpot announced the launch of Marketing Hub Starter, a new software offering that aims to give growing teams the tools they need to start marketing right. To celebrate experts from HubSpot’s own Product and Marketing Teams will be answering your questions next week on how to start marketing right with HubSpot.
Some topics of interest you can ask the team about include:
The Marketing Hub Starter product and features to help you to get started growing your business.
Converting traffic into leads with ads and forms
Engaging and nurturing leads with personalized email marketing
Analyzing and improving your efforts using essential marketing reports
This AMA will start on Friday, July 27th at 9:00 AM ET. Paul, Courtney, Marjorie, Eabhan and Tova will be answering questions between 9am - 5pm ET. Feel free to start adding questions now, and the team will begin answering them on Friday.
How can I generate a report of all conversions (form fills) for all forms? So far I only that it is possible to run a report for new contacts of customers.
In the analyse section of content - emails, would it be possible to have clicked-through rates available as a column instead of just click rate please? Be good to see that for each individual email.
It would be great that more courses of Hubspot could be in other languages, for example in spanish we’ve only have Inbound Certification and Marketing Software.
It would be nice that us as costumers of Hubspot or like a volunteer programme we could be capable to translate the courses.
In order to reach public and to promote the importance of Inbound Methodology and other content related.
Welcome to HubSpot Community. Thank you for the feedback. We are currently working on processes to make sure our content and certifications are available in more languages moving forward. I have forwarded this feedback along to the team responsible for these translations to continue to support their efforts!
Hi @manderson, it depends a bit on what you’re looking for.
You can see all contacts from form submissions by going to Contacts, adding a filter for the property “Number of form submissions”, and choosing “is greater than” 0.
From there, you can add them to a list for emailing or perform other bulk actions like assigning a HubSpot owner.
Thanks,
Paul
So Hubspots email reporting is super messy in my opinion. What do you all use to have a clean way to report on email sends both total and by recipient.
Is there anything we can do to keep our internal people who receive our emails off the analytics? Like a seed list? I have worked other places where a ‘seed list’ is used and it is kept separate from the actual email recipients.
That is a great question. What I do to organize overall numbers is assign each email send to a HubSpot campaign. At the end of the month, I use the analyze tab in the email tool to get a full count of sends for the month. You can choose the timeframe you want to report on + you can narrow it down by campaign as well.
You can create a list in the list tool to see who opened (and or clicked) your email and disclude people who have the domain from your company to pull those numbers.
Hi @Marie_Baltz,
The “Campaigns” feature exists in Marketing Hub Basic, Pro, and Enterprise, but not Starter. I certainly recommend using Campaigns in those packages to measure performance across multiple activities, especially when running integrated marketing campaigns with Social, Ads, and Landing Pages with forms.
In regard to Marketing Hub Starter, I recommend using the Email Analyze tab. Toward the bottom of the “Overview” tab, there is a chart you can use to pin and compare emails according to various metrics. There are also other charts to view “top performing” emails in a variety of categories.
Thanks,
Hi @RevQ,
Marketing Hub Starter includes simple automated emails that can be triggered by Lead Flow submissions. These emails are plain-text, but are mobile friendly in the way they wrap and render.
Fully-featured automated Workflows are included in Marketing Hub Professional.
No, purchased contacts may not be used and would be in direct violation to the terms you agree to when you sign up. There’s a bunch more in our Acceptable Use Policy. But here’s an important bit:
In addition, you are prohibited from using the HubSpot Service to email: (a) purchased, rented, or borrowed lists, and (b) lists that are likely to result in an excessive number of unsubscribe requests or SPAM complaints or notices, as determined by acceptable industry practices.
As far as a bounce rate goes, we don’t publish an acceptable bounce rate. Our automated deliverabilty systems watch all bounces as every bounce impacts the success of the system and it’s users. Anything in the neighborhood of 5%, which is over 10 times what our customers normally see, will get a lot of automated attention that may lead to the specific list being quarentined, the entire send being stopped, and / or the account being suspended.
So yeah, don’t buy contacts and watch your bounces. If you’re seeing a high bounce rate, something is wrong and that issue should be addressed before your next send.
Hi @arsalan23,
Blog and Content Strategy tools are available in the Marketing Hub Basic, Professional, and Enterprise editions (but not Starter).
Here are a couple of resources to learn more about these tools with HubSpot:
A quick tour of the blog tool: Manage blog settings
The future of content strategy: The Future of Content Strategy
Thanks,
Paul
@Eabhan I’d like to know how you approach content / communications with your customer base? How do your goals / strategies / results differ to emails that are focuses on lead generation / conversion?
Lead generation/conversion is the fundamental focus of a lot of marketers because its how they drive revenue for their business. As a customer marketer, driving revenue (1) looks a little different for me, and (2) is only one part of my goals.
The three pillars of our customer marketing team are Engagement, Advocacy and Revenue. My role is then to build communication strategies that support each of these pillars. Because I support a variety of goals- the results that I focus on are highly dependant on the TYPE of email I’m sending.
Engagement
Enable customers to see growth with HubSpot and our products.
Example: Creating automated onboarding resources for customers to support their early experience with HubSpot.
Results: Focus on engagement with the HubSpot product and self-reported satisfaction with HubSpot.
*The important thing to note is that engagement is the central pillar of our customer marketing strategy, only by showing your customers TRUE value can you create advocates and customer revenue
Advocacy
Enable our happiest customers to be our best marketing team
Example: Focusing on moments when our customers are seeing success, and encouraging them to write a review for HubSpot at that point
Results: % of customers who are advocates or review success
Revenue
Driving revenue by improving retention and showing value of other products to your customer base
Example: Surfacing products to customers that are a good-fit for their usage
Results: Increased retention or revenue from the customer base
