Hi @bindiann, Great question!
Start by compiling a list of your frequently asked questions, or, all the questions that you can think of around your product or service.
A big one is how much does it cost? People often shy away from putting costs upfront, but it’s usually the number one thing that people want to know when they start researching what you do/sell!
Once you have your list of questions, start thinking about broad topic areas that they fall under. These will then form your topic clusters. I’d recommend starting with one topic and building that out completely before moving on to the next one. You’ll need to make sure that your articles link together so that it’s easy for people to find the information they need. You’ll also want to create your main pillar page for each topic. This should also have links to relevant offers and be a main point of conversion on your site.
Aim to write at least one new post a week, and make sure that each article is at least 800 words. We advise our clients to actually write between 1000-1500 as a minimum as these long form articles perform really well in both engagement and creating conversion opportunities.
I hope that helps you to get started, but please do let me know if you have any further questions!