Hi Izzy
Right now I am in the building process of our new pillar pages. Since everything is quite new, I am interested in your opinion about two questions:
- I inserted a content offer into the pillar page. The content offer is normally gated on our website and one of the most effective offers we have. Since it’s the purpose of a pillar page, to give the visitors easy access to content, I am not sure what is better. To include the content offer gated or non-gated? Can I only offer it free on the pillar page and otherwise gate it?
- The pillar page should be our “Executive Summary” of our business basics and should lead to relevant content. Therefor we entered hyperlinks to our blogs, landing pages and some external sources. For external links I chose to open the page in a new tab. But is this also recommended for internal links? Or should they best be opened in the same window? What is your experience here?
Thanks for your insights!
Romina