Hi @walterw,
Thanks for the question! It can certainly be difficult to do as much as you’d like with limited time and budget. Here are a couple of thoughts:
- Brainstorm several content topics that would be engaging for your audience, but then limit it to a volume you can handle. From there, plan in advance when you’ll write that topic. Having a content calendar makes things much easier.
- Try using video first. Using something like Vidyard or Soapbox will allow you to get video out easily, quickly, and without much expense. You can then repurpose that content in the future into text.
- For promoting content, I’m not sure of your audience, but Facebook can be very cost-effective.
- Set goals and stick to them. You and your team members can hold each other accountable, but without the accountability, it’s easy to push to the side and forget about your plans.
Best of luck!
Josh