Hi @VanessaR,
This year has presented everyone with so many challenges!
One of the challenges we’ve seen is the amount of noise that’s being created online. There were so many businesses that realized they were seriously behind in the world of online marketing once they were limited by their other lead sources. This created a shift in focus causing so many more brands to focus on digital, specifically content. Some of the content has been great, while others haven’t faired so well. The additional noise it’s created has forced everyone to step it up a notch in order to stand out.
Let’s all hope for a more stable and predictable 2021. 
Josh