Hi @jaleonard19 ,
We’re suffering from the same issue, clicks are becoming unreliable metric to count on for qualifying & scoring leads.
Something in particular we noticed that wasn’t mentioned here before is Plain text clicks.
Our logo link (1st link usually in our emails) is recording more clicks than all other links combined which obviously doesn’t make sense, so upon checking we noticed that HTML clicks are normal (a bit on logo then majority on the rest, banners, CTAs…etc.) However, when checking Plain text clicks, we noticed that in most cases there’s only our logo in that section with significant amount of clicks. Our bot filtering feature is activated yet we still see that.
For example: one email recorded 411 clicks on our logo link, 390 of those are under Plain text. Another emial recorded 375 clicks on our logo link, 359 under Plain text. The more recent we check, the worse the trend gets.
Across 2020, plain text clicks made almost 50% of our total clicks on average. Last half of 2020 the average got over 60%.
Do you think this is also an indicator of bot clicks? If so, is there any way we can build a Workflow that only qualifies leads who clicked on any link except our logo (which we can use as a ghost link, thanks @Mike_Donnelly !) after 5 or more minutes of receiving the email. (assuming most bots are clicking immediately upon receving)
Do you think this would help us reduce the amount of leads that gain false score?
Cheers,
Maen