Last week, Apple unveiled the newest iPad with the ad “Crush”. In the ad, a hydraulic press crushes a warehouse of items including a trombone, metronome, candy, and a squish ball. It has sparked controversy with some labeling it “tone deaf” or that it “lacks any respect for creative equipment”. Watch it here - What are your thoughts on the criticism? --- This post was migrated from connect.com and was originally published at an earlier date.
It’s funny I know it garnered a lot of criticism but I thought it was a smart commercial. I saw it as a homage to all the creative equipment made for the media and entertainment industry over the years, but also conveyed how all of this advancement is now comprised in one small device. Overall, I enjoyed it! --- This post was migrated from connect.com and was originally published at an earlier date.
I took it similarly asJoe Daly although, while I can’t put my finger on why, I did not enjoy it. I did not find it tone deaf nor disrespectful for creative equipment. --- This post was migrated from connect.com and was originally published at an earlier date.
Joe Daly Rafael Santos I agree, my immediate thought was not very negative. But I understand the criticism completely. I do think you’re going to have a strong response from the community if you show destruction of one thing to create another. Maybe they were going for that type of debate? --- This post was migrated from connect.com and was originally published at an earlier date.