Sales vs IT… Godzilla vs KingKong…even top management is in a tough referee spot to resolve matters if at the core there is disagreement. So, it really comes down to Fundamentals of Culture Infusion that brings about a Unity of “Everyone is here for the same Goal”…its not about I or my department…its about the Growth and Brand and most of all about the Customer.
Frequent team meets outside of the meeting room where they get to know each other and blossom the comardery helps a ton…HR needs to be mindful of bringing about this Unity.
Sales Engineering (Pre-Sales) actually do a great Job in day to day IT and Sales smooth functioning as they are the critical bridge to this Unity ensuring communication and agreement in on the same plane…this is worth corporate level recognition.