I have a background in EdTech for B2C, B2B, and Higher Ed. It depends what kind of EdTech you built.
B2C or B2B? Then target social media groups and events where those consumers gather. Also, I would suggest building short VIDs to show off highlights.
Partnering with education / higher ed? Work with them on who will target the audience.
Also, other best practices:
- post polls and/or send surveys to understand buyers journey.
- find advisors that have been in this space - leverage them.
- reach out to potential buyers and ask if you can pick their brain (important to NOT try to sell them) to simply understand what would engage them into signing up.
- email campagins - make sure you test a few and design analytics around seeing which ones capture the highest open rate, highest click thru rates…then redesign to incorporate all of those.
- lastly, design analytics around all of these to track and review each month (having an ops/analytics person is important).