# Animated gif

**URL:** <https://community.hubspot.com/t/animated-gif/139955>\
**Category:** Tips, Tricks & Best Practices\
**Tags:** starter\
**Created:** [September 23, 2025, 2:59pm UTC](https://community.hubspot.com/t/animated-gif/139955 "2025-09-23T14:59:29Z")\
**Posts on this page:** 2\
**Page:** 1

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**Author:** ![MellyG](https://avatars.discourse-cdn.com/v4/letter/m/7ba0ec/32.png) [@MellyG](https://community.hubspot.com/u/MellyG)\
**Post date:** [September 23, 2025, 2:59pm UTC](https://community.hubspot.com/t/animated-gif/139955/1 "2025-09-23T14:59:29Z")

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Can anyone give any insight to the optimum length of an animated MPU gif and how to keep the file size of a gif to a minimum without losing quality.

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**Author:** ![karstenkoehler](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/karstenkoehler/32/68554_2.png) [@karstenkoehler](https://community.hubspot.com/u/karstenkoehler)\
**Post date:** [September 23, 2025, 3:03pm UTC](https://community.hubspot.com/t/animated-gif/139955/2 "2025-09-23T15:03:11Z")

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Hi @MellyG,

Unless you can guarantee that every recipients will open the email on a broadband connection, then I would stick to gifs smaller then 3 MB – or design your email so that it doesn’t rely on the gif. If it is the main star, then the file size should be small enough to load quickly. Otherwise, there’s a risk your recipient will just close and discard an email.

> * * *
> 
> @MellyG wrote:
> 
> how to keep the file size of a gif to a minimum without losing quality.
> 
> * * *

A tool that comes with easy to use compression features is [https://ezgif.com/](https://ezgif.com/) – I can’t vouch for its integrity / security but its served me well outside of a business context a few times. Play around with the compression and check if the result is still okay.

Best regards!