Morning @RHandler
Good question. I would always “work up” from contact to company for the LC properties.
Even in a B2B context, you would initially have some sort of interaction with a contact at a company.
As long as you have a good process in place to ensure contacts always get associated with companies, you can then copy the contact values into the company properties. So the focus and work is done at contact level and we then use automation to keep the company LC property up to date.
Although we have a LS property at company level, personally I think it makes more sense to just “maintain” that one at contact level as we normally deal with contacts within companies.
How does that sound?
Cheers
Frank