Frank, the LC (Lifecycle Stage) and LS (Leadstatus) properties exist under both Company and Contact.
(Meaning there’s: LC Company, LS Company, LC Contact and LS Contact)
Where do you suggest we track LC and LS? Under Company or Contact? Or some combination?
My understanding is that if we’re B2B (which we are) then we should track it at the Company level, and if we’re B2C at the Contact level.
Can you provide guidance?
Thanks for a well thought out post! Very timely!
Rich