Very important to our organization, and others in the financial industry (I’ve attended quite a few seminars where HubSpot has been highlighted as the potential “unicorn” product if only the email as the unique identifier issue was solved). Without this, a lot of financial instituitions are walking away from using HubSpot due to the limitation.
While we use HubSpot, it has prompted conversations about potential product additions/reconsiderations due to the unique identifier limitations.
HubSpot you are very close to opening up the doors to be the “Unicorn” product and getting a great deal of market share for a lot of industries, not just the financial sector. Highly recommend this is pursued further.