Shared this in another thread but this might be helpful:
Just wanted to share this idea: you can drop the personalization token into the “link URL” of the CTA like this {{contact.insert internal token name here}} . Tested this out in my portal and it worked.
It is also important to note that a button and a CTA in an email have very different functionality. A CTA will be tracked as it’s own individual click but a button is essentially the same as using an image and or a link. Just something to be aware of because it can cause confusion - they don’t work in the same way.
