Agreed. A major use case for this right now are Zoom webinars. When you use the Zoom integration one of the most useful properties contains the personal login link for a contact who has registered for a webinar. The contact needs that to login to the webinar. It is a very long link. It would be far better to be able to use the URL feature and use click text like “click here” to allow contacts to click through from an email easily to the webinar the registered for. Presently you have to add long peronalized links like these to the general text of an email…it makes for a very long url that wraps around several times…especially on mobile. This use case would apply to any integration that uses personalized links with lots of code/characters at the end. COVID-19 has made Zoom integration a higher priority issue. I think Hubspot would be well served to advance this feature now.