As a CRM Manager/Sales Admin, I would like to keep track of whether leads are getting followed up on, particularly when I am not the contact owner.
Jira has a feature called “Watcher” where anyone who is set as Watcher will get email notifications/updates on a Jira issue (ticket): when it changes status in the workflow, when a comment is added, when the description is changed, etc.
Because I am not a salesperson, I do not typically get assigned leads and become the contact owner. However, I would like to know when there is activity on a contact so that I can follow up or intervene if I see that the contact owner (typically someone on the sales team) has not followed up with the lead. Being a watcher would help me hold the sales team accountable that follow-up items are not falling through the cracks.