Hi, I am hoping someone can answer this for me.
We use gmail for business with a custom domain eg ourbusinessname.co.uk. I have connected hubspot to it and updated the DNS records as per hubspots instructions.
However every email that we send out via the email marketing tool goes to spam or is not delivered, has anyone had this issue with gmail before? What is the fix ?
Thanks in advance
Hi @IThompson6,
This is a common problem, unfortunately. Could you confirm that you have connected your email sending domain and set up email authentification (SPF, DMARC)? Both are considered best practice and should help with your email deliverability and would be the first steps towards better deliverability.
In general, similar to SEO, you want to try to pass on as many positive signals about your content as possible. The eventual decision what to do with that content rests with the service provider. With that in mind, here is a list of things that I’d recommend reviewing:
Connect your email sending domain
Use a DMARC policy with HubSpot
Only email contacts who for whom you have a legal basis to communicate
Validate emails before sending to avoid hard bounces at all costs (e.g. Neverbounce, Zerobounce)
Remove unengaged contacts from list regularly for higher engagement rates
Avoid as many spam trigger words as possible
Test the spammyness of your email
@kaburke wrote an excellent email deliverability listicle and @natsumimori also compiled a lot of great resources here. I highly recommend you check out both. Over time, email service providers should recognize you as a trustworthy sender. The issue could be that in the past, some recipients have already marked your emails as spam or that email service providers noticed high bounce rates from you.
If you have already taken some of these steps or more context to share, let me know.
Best regards!