Hello everyone, I would like to start a discussion about how AI can change marketing in the long term and not just with the creation of texts and images. I am interested in the automatic creation of segments or target group lists. Does anyone already use such a solution? And if so, which one? --- This post was migrated from connect.com and was originally published at an earlier date.
Nico Lafakis Nurit Graham O’Connor what do you think? --- This post was migrated from connect.com and was originally published at an earlier date.
Erwin Arnold I think this is where AI is only as smart as the data you give it. If you have access to data that enables you to create smart lists and segmenting suggestions, I think AI will be ready to master those tasks in the near future. I’m curious about your thoughts on this in general - and any tools you’ve started playing around with for this purpose that have worked well? --- This post was migrated from connect.com and was originally published at an earlier date.
Hello Jenny Sowyrda , thank you for your comment. I agree 100%. And without the data being clean, AI makes little sense. We are currently running an exciting test with our own tool for AI-based segmentation (www.thalox.com) in combination with traitspotter (www.traitspotter.com) a partner of ours. Here we take our thalox segments and then write individual emails (smart content) according to their preference. The Nurture is still running for about 2 weeks. I’ll be happy to share the results. --- This post was migrated from connect.com and was originally published at an earlier date.
Sounds exciting! Definitely keep us posted with results and learnings. I think we’re all looking to up skill in this area! --- This post was migrated from connect.com and was originally published at an earlier date.
Erwin Arnold did your share the results? would love to see them! --- This post was migrated from connect.com and was originally published at an earlier date.
Hi Simon Schubert , here you go: https://blog.thalox.com/boost-sales-conversion-traitspotter - Tomi Räsänen : Since we have a good partnship I´m happy to bundle our trials in case someone is interested --- This post was migrated from connect.com and was originally published at an earlier date.
I’m 100% sure the combination of Traitspotter and Thalox will work for any other company too. So far the uplift has really been good! And sure, let’s bundle the trials to offer the best possible combination! --- This post was migrated from connect.com and was originally published at an earlier date.
Would love to follow up on this process. Sounds very interesting. --- This post was migrated from connect.com and was originally published at an earlier date.
Hi Runa, I saw that you were starting a trial. Happy to give you a Demo about our tool. Feel free to scedule somthing: https://engage.thalox.com/meetings/erwin-arnold --- This post was migrated from connect.com and was originally published at an earlier date.
I believe some of that can be achieved through GitHub Copilot, a CPD, your local data warehouse, and a proper SOW of course. Good luck! --- This post was migrated from connect.com and was originally published at an earlier date.
Hi Runa Magnusdóttir , Hi Jenny Sowyrda , we created a blogpost about the results: https://blog.thalox.com/boost-sales-conversion-traitspotter - happy to discuss the results --- This post was migrated from connect.com and was originally published at an earlier date.