Advantages of migrating Blog from Wordpress to Hubspot

Marketing & Content Hub Blog, Website & Page Publishing
1

We just became a customer and are in the process of implementing Hubspot. During sales calls, I was told that the CTAs, Forms and the tracking code tracks ANY AND ALL traffic data on all web pages. Our website is built on Wordpress. What is the real benefit of migrating our blog, whitepaper content from Wordpress to Hubspot? Is there a table that outlines the differences?

We want to understand pros and cons and make a decision. If there is not a tangible and significant, business value, we do not want to spend time on migrating the blog and other content.

2

Most of the real benefits of moving your blog to HubSpot relate to reporting.

  • Pages (Including Blog Posts) on the HubSpot CMS can be assigned to campaigns and used in revenue attribution for those campaigns.
  • You can host HubSpot videos on internally hosted pages and monitor clicks and views of those videos.
  • You can track visitors and form submissions on an externally hosted (wordpress page) but you get better analytics when it is hosted on platform.

Of course you can take advantage of all of HubSpot’s page building and SEO tools as well, but you can accomplish much of that with the right set of WP plugins too.

I used HubSpot and WordPress together for years, and it works just fine. You just miss out on some of the

reporting functionality. Mirgating is easy (there is an import tool) so I think it’s worthwhile for most customers.

Hope this helps!

3

Thanks Trevor for your response.

I understand we get better analytics but I would love to understand the differences - what we won’t get if the blog is hosted on WP compared to Hubspot.

Any additional information is appreciated!

Thanks!

Selen

4

Hi @SelenWarner,
Thank you for reaching out to the Community!
And thanks @trevordjones for your help :slightly_smiling_face:
I’d like to share the solution from @danmoyle on this post “benefits of hosting blog and landing pages on hubspot over wordpress” that might be of interest to you!
Thank you and have a good day!
Best,
Bérangère

5

Hi @SelenWarner. (thanks for the tag @BérangèreL!)

I’m with @trevordjones here. It’s not the most critical thing to have it ALL in HubSpot, but it sure is nice.

First, a quick acknowledgement. I tell clients all the time that it’s not the most critical thing to get everything into HubSpot. But it definitely comes with some benefits. Integrations and data connections are great, but housing as much as you can in HubSpot connects everything much more seamlessly.

In fact, we’ve shared some deep info on this at Impulse Creative: WordPress vs HubSpot: The 2023 Comparison. We break down a ton of this or that conversation - it’s really a great piece IMO.

On the personal side, way back when I first used HubSpot, we hosted our main site somewhere completely different, and I built the blog and landing pages in HubSpot. I found the biggest pro to that was the speed at which I could create content, test, analyze, and iterate. I didn’t need any dev help or IT assistance. I just did the work.

And it was all just linked to the main site. But I couldn’t improve that main site as easily, so we migrated everything into HubSpot. Keep in mind, this was in the early days (2012-2016) when the HubSpot CMS wasn’t as good as it is now.

So I’d say that while it’s not critical, the benefits of better data, connected elements, and ease of use, make it a very attractive move to migrate.

Just my two cents.

6

Well put @danmoyle !