# Ads tracking question

**URL:** <https://community.hubspot.com/t/ads-tracking-question/136789>\
**Category:** Ads\
**Tags:** professional\
**Created:** [July 24, 2025, 8:07am UTC](https://community.hubspot.com/t/ads-tracking-question/136789 "2025-07-24T08:07:32Z")\
**Posts on this page:** 2\
**Page:** 1

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**Author:** ![ozgesilla](https://avatars.discourse-cdn.com/v4/letter/o/cdc98d/32.png) [@ozgesilla](https://community.hubspot.com/u/ozgesilla)\
**Post date:** [July 24, 2025, 8:07am UTC](https://community.hubspot.com/t/ads-tracking-question/136789/1 "2025-07-24T08:07:32Z")

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I noticed that in the Ads section of HubSpot, the campaign shows 0 contacts. However, I can see that some existing CRM contacts submitted a form thanks to the ad campaign. I assume they’re not counted in the Ads report because they weren’t originally created through the ad—could you please confirm?

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**Author:** ![himanshurauthan](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/himanshurauthan/32/53076_2.png) [@himanshurauthan](https://community.hubspot.com/u/himanshurauthan)\
**Post date:** [July 24, 2025, 9:03am UTC](https://community.hubspot.com/t/ads-tracking-question/136789/2 "2025-07-24T09:03:24Z")

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Hey @ozgesilla

Yes, your assumption is correct.

In HubSpot Ads, the “contacts” count only includes new contacts who were first created in the CRM as a direct result of the ad (e.g., clicked the ad and filled out a form).

If an existing contact interacts with the ad, like submitting a form, they won’t be counted in the Ads report because they weren’t originally created through that ad campaign.

To see the impact on existing contacts, you’d need to use attribution reports or track engagement using UTM parameters or campaign associations.

Regards,

Himanshu Rauthan